Star Wars was a good movie. Its got space lasers, space wizards, space ships, and funny googas. Over time the funny googas would have diminishing returns but… We’ll get to that.
Star Wars ended fairly satisfyingly with the good guys getting medals from the princess¹ and had two sequels, expanding it into a trilogy with the protagonist’s three father figures all turning up as ghosts at the end to nod and smile by the campfire.
For decades thats all Star Wars was, three movies².
But then in 1999, it was decided that we needed another Star War.
But here’s the thing, the result was considered by many to not be a very good movie, even though it had even more space laser, even more space wizard, even more space ship, and the purest distillation of funny googas.
It was refined Star War. Purified, distilled down to the essence.
And it sucked.
This is an essay about convincers.