Where to begin?
In 2019 the winner of Britain’s got talent was a mentalist called X. It was unlike other winners because throughout the competition, the true identity of the magician behind the mask was only revealed at the very end of the show. It was Marc SpellmanĀ¹.
What’s interesting about this story is that I heard from a good friend of his that before the final, the makers of the show tried to convince him not to reveal his identity at all. Ultimately the decision was his, clearly, but they really didn’t want him to.
And to understand why, we have to take a little step behind the curtain of television talent shows, into the twisted contracting of television talent shows.